Search engine optimization (optimization)
The features
Search engine optimization (SEO) is the process of making your site more search engine friendly at a technical and content level, in order to improve its visibility - and hence its ability to attract qualified visitors.
How we do it will depend on how search engine friendly your site is - and how it might have been optimised in the past. However, a typical search engine optimization campaign will involve re-engineering the titles and meta tags, the templates and navigation, optimising the site's internal and external links, hand-submitting the site to the appropriate search engines and directories and monitoring the results achieved.
Thereafter, ongoing optimization is vital because search engine optimization isn't simply a one-off activity. As part of the campaign plan, we'll keep tabs on visitors behaviour, track changes to the search engines' ranking algorithms, investigate new opportunities and implement new tools, techniques and technologies throughout the year.
The benefits
Making your site search engine friendly has a wealth of advantages. Firstly, it boosts visibility, to deliver increased qualified traffic. Secondly, it can lead to a more intuitive site navigation and faster download speeds, to enhance the visitor experience. At the same time, confidential content can be protected, to secure your competitive intelligence. Because jesseo's service is completely ethical, there's no risk of pages being banned or blacklisted by the search engines, and no threat to your valuable online brand assets.
The next step
For more information about Jesseo's search engine optimization service, either email or call him at 267-566-6245.